Marketing & Content Creation Proposal
Prepared for:  Prepared by: Thomas Fahey, Freelance Photographer & Content Creator Monthly Retainer: $1,000
 Initial Term: 1 year then yearly renewal 

Overview
This proposal outlines a monthly visual marketing plan designed to strengthen your salon’s online presence, attract new guests, and showcase your stylists’ artistry. The focus is on professional photo and video storytelling paired with consistent, engaging social media content.

Goals
	•	Build a recognizable and consistent visual identity 
	•	Create regular, high-quality photo and video assets 
	•	Maintain an active social media presence with branded, curated posts 
	•	Support promotions, stylist features, and seasonal marketing themes 

Monthly Deliverables
📸 Content Creation
2 half-day photo/video shoots per month at your salon Includes:
	•	Client transformations 
	•	Stylist headshots & lifestyle portraits 
	•	Product, detail, and environment images 
	•	Short-form video clips for reels 
Deliverables:
	•	10-20 edited images 
	•	2–3 short reels (15–60 seconds) 

✍️ Social Media Management
8–12 curated posts per month (Instagram + Facebook)
	•	Before & After features 
	•	Behind-the-scenes reels or tips 
	•	Promotions and product highlights 
	•	“Meet the Stylist” spotlights 
Plus:
	•	2–3 Instagram Story sets per week (photo or video snippets) 
	•	Hashtag curation and caption writing aligned with brand voice 

💡 Content Strategy & Analytics
	•	Monthly planning meeting (30–45 minutes)
	◦	Review performance and goals 
	◦	Plan next month’s shoot focus and themes 
	◦	Coordinate stylists, models, or promotions 
	•	Basic analytics summary of post reach and engagement 

Example Monthly Flow
Week	Activity	
Week 1	Strategy call + Shoot #1 (Transformations & Team)	
Week 2	Post 3–4 pieces + Story updates	
Week 3	Shoot #2 (Seasonal, products, atmosphere)	
Week 4	Post 3–4 pieces + Analytics review	

Optional Add-Ons (A la Carte)
Add-On	Description	Additional Fee	
salon client headsots
	per request
	+$100
	
coordinating , shooting and producing visual 
beauty editorial stories with local models and    resources 

 stylist teambuilding and 
education (ie photo
retouching basics) 
 	beauty+fashion shoot	TBD	

			
Additional Shoot Time	Hourly beyond included sessions	+$100/hr	

Summary of Monthly Value
Service	Frequency	Included	
Photo/Video Shoots	2 half-day sessions	✔	
Edited Images	20-30	✔	
Reels / Short Videos	2–3	✔	
Social Media Posts	8–12	✔	
Story Sets	2–3 per week	✔	
Planning + Analytics	Monthly	✔	

Investment
Total Monthly Retainer: $1,000 Includes planning, production, editing, and publishing support.

Why This Works
Partnering with a dedicated photographer and content creator provides the salon with a continuous stream of fresh, on-brand visuals—without the need for ad agencies or in-house staff. It keeps your feed consistent, your stylists visible, and your brand story alive.

Next Steps:
	•	Approve proposal and retainer terms 
	•	Schedule initial strategy call and first shoot date 
Signature: ___________________________ Date: _______________________________
Thomas Fahey Freelance Photographer & Content Creator tom@thomasfahey.com  www.thomasfahey.com