I’ve worked closely with Varsity Spirit.  A 5 billion dollar cheer, dance, athletic and band corporation,  for more than 25 years through 2023 I acted as their primary image provider for editorial, annual catalog and advertising.  Vice President Kimberly Williams and I focused on branding and marketing sales, forging the path forward in the industry resulting in the capture of a large majority of market share and continued upward metrics for over two decades.